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For media organizations (television, radio, and print) branding is absolutely imperative and can make the difference in success or failure.
When the parent company for a group of stations wanted to extend their reach into a new local market featuring the world’s best sports media brand, they turned to Concentric Sourcing for expertise on marketing their brand. They needed the right corporate apparel for their employees to properly represent them in the market and they wanted promotional items to build loyalty with their listeners. The launch for the new station was critical and they needed to move fast with hard-hitting items that would be affordable and make impact.
The solution included banners, table covers, some unique t-shirts, give-away footballs and other items, microphone “flags”, and corporate apparel that exhibited the proper image and complemented a large billboard campaign. By working together to find innovative solutions while meeting extremely tight deadlines, a program was built from the ground up to maximize their marketing dollars while building awareness and keeping costs under control.
In addition to the radio industry, we have worked with television stations and print news organizations to help them achieve their objectives. An organization’s brand is incredibly important and protecting the integrity of it is a “to do” not to be neglected. Find out how Concentric Sourcing can help you capitalize on your branding efforts. |
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